Melbourne Program

Digital Summit Melbourne

Wednesday 19 July | Melbourne Convention and Exhibition Centre

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8.15 Registration and coffee
9.00

Welcome to the Interactive Minds Digital Summit

Rob Hudson, Managing Director – Brisbane, Clemenger

9.20

International Keynote: We found your customers and they’re on mobile

Mike Hines, Developer Evangelist, Amazon (USA)

Mobile devices have changed how people access information, how they work with each other and how they interact with brands. Find out how Amazon attract their future lifetime customers using mobile and how they target a flawless customer experience through this channel. Plus gain insights into how to reach mobile customers, way beyond the web. 

10.00

Appetite for Disruption

Philip Bonanno, Client Partner, Facebook

Marketers need to drive growth by creating interest and demand in a fragmented and competitive landscape. Find out how to connect with new customers to disrupt a marketplace and the key attributes of companies who do this well.

10.30 Morning tea
11.00

Creative Intelligence presented by Clemenger

Rob Hudson, Managing Director – Brisbane, Clemenger

Implementing a well thought out communication technology stack is vital to any business, but what happens when everyone has the same technical advantage?

Find out why creativity and the ability to tell a good narrative is the key to differentiation and how you can position your brand to emotionally engage an audience.

11.20

Fast growth – solutions for a good problem

Mark Baartse, Chief Marketing Officer, Showpo

In a fast growing business, marketers are challenged with achieving scale and optimisation on the fly. It requires processes to organize a team, stay focused on what matters and keep reaching new audiences without burning money. Find out how Showpo are working on this challenge through applying smart structures, optimisation and creativity. 

11.50

International Keynote: Doing Data the Netflix Way

Satya Kunapuli, Data Engineering and Analytics, Netflix (USA)

Netflix is famous for being a data-driven organisation and as such their approach to marketing is heavily reliant on innovative data strategies. In this keynote presentation you will gain insights into how data engineering supports marketing outcomes at Netflix, allowing them to be more effective and efficient and have greater understanding of their customers.

12.30 Lunch
13.30 Chair’s recap

VIP Q&A

An opportunity for our VIPs to directly ask questions of our two international keynote speakers in an informal question and answer session.

13:40

How to create authentic content assets from conversations

Ronsley Vaz, Founder, Amplify

We all are familiar with the phrase “create once, publish everywhere” but are we actually leveraging our conversations to their full potential? See how organisations can reverse engineer their audio and video content to intensify their message, reach their target customers and get to the zero moment of truth.

14.10

How to use social media to stay appealing, reactivate customers and drive sales

Virginia Woodger, Group Marketing Manager, Asahi Premium Beverages

From chat bots to live video, geo filters to product feedback, social media is continually evolving the way brands can appeal to and engage with their audience. Find out how Asahi brands approach and leverage innovative social media techniques to launch brands, increase reach and interaction and drive sales.

14.40

Session TBC.

15.10 Afternoon tea
15.30  Information Overload: Extracting value from data

Sean Smith, Chief Executive Officer, Wangle Technologies

Data enables smart decisions, but with so much data at our finger tips, where should we look? Find out why you want all the data you can get, how to extract value from it and the emerging uses of data ahead.

16.00

Digital Futures: panel discussion

Drew Unsworth, Digital Advisor 
Scott Thomson, Customer Solutions and Innovation, Google
Jen Storey, Partner and Chief Experience Officer, Edgelabs
Facilitator: Louisa Dahl, CEO, Interactive Minds

Join us as we look to the digital future and discuss what’s ahead for Marketers. We’ll consider future focus areas, changing consumer needs and what to do next. Gain insights as to how industry experts view and anticipate technology such as virtual reality, the Internet of Things, artificial intelligence and automation. A must see wrap up to The Digital Summit 2017. 

16.40 Closing Remarks
16.50 Networking Drinks
18.00 End of Interactive Minds Digital Summit