Mike Hines is a Developer Evangelist at Amazon in Seattle, Washington. Mike comes to Amazon after four startups and 13 years at Microsoft. At Amazon, Mike helped launch the Kindle eInk app development project, has written mobile app test criteria, judged games at major conferences like Casual Connect, White Nights and Pocket Gamer Connects, and is a blogger for Amazon Appstore and other tech blogs. Mike has spoken at dozens of national and international conferences, including Casual Connect, GDC, SXSW, CES, White Nights, Pocket Gamer Connects and AnDevCon. Mike is currently a mentor at several accelerators, including GameFounders in Kuala Lumpur. Moving forward, Mike wants to bring developer feedback back to Amazon and is on a continuing mission to find out what is and isn’t currently working in mobile app monetization.