Jenny is the CMO of The Hospitals Contribution Fund of Australia (HCF), one of Australia’s largest combined health and life insurance organisations, in addition to offering a range of health care services through dental, eyecare, retirement and aged care facilities.
Jenny has been in technology driven marketing (on and offline) for the over 25 years. She has worked across Asia, America and Europe and is focused on driving innovation, growth and the evolution of the digital marketing industry.
Starting her career in software development Jenny rose through the ranks of agencies to hold roles as Regional Director of McCann Relationship Marketing (MRM), Head of Interactive for MRM Asia Pacific and Managing Director of Tribal DDB Australia during which time Tribal was awarded agency of the year for three years running.
Leaving agency life in 2016 Jenny started her own consulting business Ideagarden which she ran for 7 years until moving to a client side role as the CMO of HCF.
Jenny is an active participant in digital industry associations, speaks frequently at conferences on various aspects of digital and the impact it has had on the marketing and advertising industries. She has developed and run training programs for both AdSchool and private clients as well as board level participation and planning around change management particularly in relation to digital.
With a strong focus on digital, jenny has worked with marketers, agencies and media companies to implement major digital change either through the evolution or the creation of totally new business models.