Drew Unsworth has spent over 20 years working on all things digital. As General Manager for Digital Banking at Commonwealth Bank of Australia, he led initiatives for innovative services that are now used by millions of customers every day. More recently Drew has poured this experience into his role at Xero, the fast-growing global cloud accounting software company. Here, he has been responsible for their digital marketing strategies and platforms – finding new ways to help technology support and champion small businesses the world over. Recently stepping down, he remains active with Xero providing advice on digital marketing.